Take a Peek Inside: New Premium Collection Wine & Spirits Store in Pine Attracts a Crowd

A new premium collection wine and spirits store in the Village at Pine is attracting plenty of attention after recently opening for business. 

The Fine Wine & Good Spirits Premium Collection Store at 125 Towne Center Drive is the first for the Pittsburgh region.

At more than 10,000 square feet, the new store is double the size of the wine and spirits store it replaces in the Wexford Plaza Shopping Center.

The focal point is a center table, where consumers can find staff to answer questions or provide guidance. The center table is equipped with a tasting bar and counters that highlight new products and featured selections.

It also provides a gathering place for consumers to learn about products and find recommendations.

“The focus of the rebranding initiative is to improve the shopping experience for consumers by making our stores warmer, more inviting and customer-focused,” Joseph E. Brion, PLCB chairman said in a news release.

The store has an expanded selection of Chairman’s Selection® and luxury products to serve consumers, he said. Educational materials are also available, providing information such as a vintage chart, food pairing and party planning guides.

An easy-to-use overview of the most popular wines and spirits helps consumers navigate the many choices available throughout the store.

To supplement the shopping experience, informational cards showcasing “staff picks” are also on display.

The new store has a retail wine specialist on staff to conduct product tastings, provide information and recommendations and answer questions.

The retail wine specialist is a new position at most Premium Collection stores to provide additional service for consumers wanting more assistance.

The PLCB wanted to develop a store that was attractive and environmentally responsible. The majority of the lighting is state-of-the-art LED or energy-efficient compact-fluorescent lighting, using a fraction of the energy of traditional lighting. The store also sells reusable shopping bags made from 60 percent recycled materials.

Similar stores are planned in Monroeville and Philadelphia, and will replace the current state Wine & Spirits stores in the next month or two.

The premium collection store in Wexford is open from 9 a.m. to 9 p.m., Monday through Saturday, and from noon to 5 p.m. on Sunday.

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