Business & Tech

'Bras Across the Bridge' Supports Breast Cancer Awareness

American Eagle and Aerie team up with Bright Pink to promote early prevention of breast and ovarian cancer.

Did you see this one?

The Hot Metal Bridge in Pittsburgh’s Southside Works neighborhood got some, uh, unusual flare on Wednesday.

Just in time for National Breast Cancer Awareness Month in October, Aerie employees hung hundreds of bras from the bridge, which is adjacent to the American Eagle Outfitters and Aerie corporate headquarters, in "support" of breast cancer awareness.

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The intimates and apparel brand from American Eagle Outfitters, Inc., Aerie has teamed up with Bright Pink, a non-profit focused on the prevention and early detection of breast and ovarian cancer in young women.

The goal of the partnership, which continues through October, is to educate women about the importance of proactively managing breast and ovarian health, raise funds for Bright Pink, and have some fun at the same time.

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A $1 donation for every bra sold in Aerie’s 22 stores across the country will be donated to Bright Pink, for a maximum donation of $50,000. Customers also may make a personal donation of any amount to benefit Bright Pink.

Here’s where the fun part comes in: There will be in-store parties featuring pink treats and giveaways, special pink Aerie merchandise, and a new “Bright Pink” nail polish at various Aerie locations. 

Customers can text PINK to 59227 to subscribe to Bright Pink’s popular “Underwire Alerts.” For more information, visit www.facebook.com/aerie and www.facebook.com/brightpink.


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