At Planet Pittsburgh in Pine Township, black and gold merchandise is flying off the shelves.
A few days before the Steelers play the Jets, Robin Titus was buying dozens of LaMarr Woodley's new "Animal/Beast" t-shirts to hand out to friends and family.
Titus has a special connection to the Steelers; she works for the Paul family, who are part owners of the Steelers along with the Rooneys.
The shirts were stacked by size along the counter, while store clerk Sarah Schlisctkrull double-checked to be sure she had counted them right.
Titus is a frequent visitor to this new Village at Pine store, which Schlisctkrull says opened the week before Christmas. The store carries all things Pittsburgh sports-related -- clothing, gift items, even a few items for the furry Steelers fan, or the tiny human fan.
"Business has been pretty good with the playoffs," says Schlisctkrull. "But people do sort of wait until the last minute before their parties or whatever, so it gets crazy right before games."
If the Steelers do win the AFC Championship game, Planet Pittsburgh will be fully stocked with shirts and other merchandise commemorating the victory.
Oops, did we say "if"?
We meant "when", so get ready to add some Steelers merchandise to your collection