Giant Eagle is ending foodperks! and adding extra incentive to use its fuelperks! program, according a press release from the Pennsylvania-based company.

The foodperks! program, which began in 2009, gives customers a 1 percent discount on groceries for every 10 gallons of gas purchased at GetGo gas stations.

That changes Feb. 7 with a 3-cent program that is similar to what competitor Sheetz offers.

"The new GetGo 3-cent program is simple," Borella said. "Every time a customer scans his or her Giant Eagle Advantage Card while fueling at GetGo and isn’t redeeming fuelperks!, he or she will receive 3 cents off per gallon."

The last day to earn foodperks! will be Feb. 13 and discounts must be redeemed by May 31.

The foodperks! program is being discontinued “based on feedback from customers who have told us it was a little too complex,” writes CEO Laura Karet in a letter sent to customers receiving the highest level of savings with foodperks!

Giant Eagle began to issue letters to those customers along special offers like $10 off Rewards Cards in appreciation of their loyalty.  These letters began to arrive late last week and will continue to be delivered to customer mailboxes through this week. 

"Giant Eagle had a thorough and thoughtful plan to communicate the changes this week, however the targeted mailers’ premature delivery preempted that plan. Giant Eagle truly apologizes to any letter recipients who were offended and/or misinterpreted its language," Senior Director of Corporate Communications Rob Borella said.

What do you think? Is the Foodperks! program too complicated? Did you use it? Tell us in the comments box below.

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